Boutique Self-Publishing


Professional Self-Publishing & Guaranteed Amazon #1 Bestseller Launch Package

You're passionate about sharing your message, experience or story. I'm passionate about helping you do that. My Boutique Self-Publishing service guides you every step of the way from production to publishing to bestseller status. 

Who is this package for?

This package is primarily designed for non-fiction authors —specifically memoir, self-help, spiritual, business, health, relationships, and other genres that can have a positive impact on people's lives. Fiction authors are also encouraged to apply.

With traditional publishing you need an agent to represent you, you sign over the rights to your book forever, and receive a measly 7-10% of royalties.

With hybrid publishing services you pay a fee to self-publish your book, hand over up to 80% of your royalties to the publisher, have little control over the publishing process, and do most of the marketing. And making changes to your book listing after it's published can be like pulling teeth!

My service offers you full control over the entire publishing process and my expertise ensures your book's success. You retain 100% of the rights to your book and keep 100% of the royalties from every sale. With this form of self-publishing you remain nimble—able to make changes on the fly even after your book has been published.

What's included?



My philosophy is that every aspect of your book, every decision that you make from the title to the book launch must be reader-centric. This ensures that your book is discovered, purchased, read, and reviewed by as many potential readers as possible.

  • Define your audience or book topic
  • Refine your title and subtitle for maximum Amazon SEO
  • Evaluate your manuscript
  • Help you understand the self-publishing process
  • Connect you with a professional editor and/or proofreader (editor's fees are additional)



I will project manage every aspect of your book's production including:

  • Refine your title and subtitle for maximum Amazon exposure
  • Coordinate and advise on your cover design (cover designer's fee is included)
  • Optimize your back cover text and layout
  • Guide you to gather endorsements for your book
  • Prepare your copyright page
  • Advise you on how to obtain ISBNs (fee to buy ISBNs vary based on your country)
  • Typesetting for your print manuscript (typesetter's fee is included)
  • Formatting for your eBook (formatter's fee is included)



I'll handle all the technical details required to professionally publish your book:

  • Publish your paperback and eBook on Amazon worldwide
  • Publish with IngramSpark for global distribution to other online retailers, bookstores, and libraries
  • Optimize, format, and upload your book description
  • Research and recommend the best Amazon categories and Book Industry Standards codes
  • Research and recommend the best Amazon keywords
  • Connect the book to your Amazon Author page
  • Format and upload Editorial Reviews
  • Pricing strategy recommendations



Together we'll launch your book including:

  • A written plan to launch your book
  • Advice for your website's book launch page
  • Help you build an email list and author platform
  • Amazon bestseller campaign with guaranteed #1 Amazon bestseller!
  • I will personally promote your book to my email list
  • Set up Amazon Ads campaigns
  • Track your book launch results

How We'll Work Together

  • A weekly 45 min 1-on-1 session via Zoom to keep the project on track. You can expect to work together for 3-6 months.
  • Unlimited email support between calls to review our progress and provide advice, accountability and feedback

My 10 years publishing, digital marketing, and Amazon optimization experience will make a big difference to the success of your book.

Pricing Options


Read what some of Geoff's clients have to say...

__CONFIG_group_edit__{"kcbokwgv":{"name":"Quote Icon","singular":"-- Icon %s"},"kcbol3vj":{"name":"Text","singular":"-- Text %s"},"kcbol8d3":{"name":"Name","singular":"-- Text %s"},"kcboleq5":{"name":"Occupation","singular":"-- Text %s"},"kcbr2oik":{"name":"Image","singular":"-- Image %s"},"kcbr33fs":{"name":"Image Column","singular":"-- Column %s"},"kcbr3c9m":{"name":"Name Column","singular":"-- Column %s"},"kcbr3k6o":{"name":"Image & Name Columns","singular":"-- Columns %s"},"kcbr3snv":{"name":"Text Box","singular":"-- Content Box %s"},"kcbr4bvt":{"name":"Testimonial Box","singular":"-- Content Box %s"},"kcbr4iwb":{"name":"Main Column","singular":"-- Column %s"},"kcbr4oc7":{"name":"Main Columns","singular":"-- Columns %s"}}__CONFIG_group_edit__

Geoff is practical like your Apple guy at the Genius Bar

Writing a book is a daunting endeavor and can be a large financial investment upfront. Geoff Affleck's Boutique Self-publishing service have been irreplaceable. Not only is working with Geoff very cost effective, Geoff knows the business inside and out. He's as cunning and quick as a fox, yet encouraging like a coach, and practical like your Apple guy at the Genius Bar. He is the "wheels" to your cart, without which nothing would move forward. Geoff goes above and beyond to help you "figure out your book launch". He has a fabulous array of connections and contacts. You really glean from a treasure chest of knowledge when you choose to work with Geoff and if you're like me you may feel - you've found gold. It is without hesitation that I recommend Geoff Affleck for anyone grappling with the calling to write a book.

Regenerate Your Brain book
Dr Jacqueline Chan

Jacqueline S. Chan, D.O., M.I.M

Bestselling author of Regenerate Your Brain: A Breakthrough Plan to Restore Your Brilliant Mind

#8 on The New York Times bestseller list

Geoff used his marketing brilliance to make sure our site was set up to support a successful launch of our book to #8 on The New York Times bestseller list. I was so grateful for his creativity and responsiveness. Geoff is a total joy to work with!”

Ellen Rogin, CPA, CFP®

Co-author of the New York Times Bestseller,Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality

The go-to self-publishing professional

I thank Geoff and his team of designers, typesetters, and SEO specialists, for their input, professionalism, and attention to every minute detail. When you cross bridges or meet a fork in the road, it’s always good to know that the way is clear straight ahead without obstacles. Geoff always makes sure that happens. Geoff is the go-to publishing professional to have on your team when you are only satisfied with the best.

John P. Culnane

Author of Nine Lives and Counting: A Memoir of Adventure, Self-Discovery and Bouncing Back

The real deal

Geoff Affleck is the real deal and such a delight to work with. His insightful knowledge and understanding of marketing strategies, creativity and flare for content manifest a great website. Engaging, succinct and relaxed, I am looking forward to continuing working with Geoff on my book launch and beyond.  Thank you, dear Geoff.

The Ayurvedic Woman book cover 500x750

Dipika Delmenico

Naturopath, Ayurvedic Physician, Speaker and Author of The Ayurdevic Woman

Guided by Geoff to create the best book possible.

My experience publishing two books with Geoff Affleck has been remarkable. I have had the experience working with several in house publishers on previous books and working with Geoff and his team has been the best experience I've ever had. From cover design to editing to text and book design each step permitted me to be involved, make decisions and be guided by Geoff to create the best book possible. What was always challenging with previous published books was the marketing and sales. Again, Geoff has a core of collaborators that provide many ways to increase sales, but most importantly is Geoff’s ability to optimize sales on Amazon. I am grateful for Geoff’s consultative approach to self-publishing because it feels like you are inside a very efficient publishing firm that is guiding you to have the best, most successful book out into the world.

David Kyle

David Kyle

#1 Bestselling author of Energy Teachings of The Three

Highly recommended for a rewarding indie publishing experience!

If you want to publish your first book or break from the restrictions of publishing contracts, the amiable Geoff Affleck is the person to calmly, kindly, and competently guide you from start to finish. In addition to his own broad base of publishing expertise, Geoff connects you with quality designers to help you edit, proof, typeset, and develop a cover.

He then cuts through the maze of launching your book on Amazon and other platforms in a way that successfully draws attention, reviews, and sales to your book. I highly recommend Geoff Affleck for a rewarding indie publishing experience!

Bobbie Merrill

Author of Compelling Conversations with Dolphins and Whales in the Wild

#1 Bestseller in 9 Categories

Thanks again for great launch !! I got up to #700 in ranking on Amazon; sold 355 books in 4 days; got 22 5-star reviews; and reached #1 bestseller in 9 categories. Yahoo! Now onwards and upwards!

Spirituality for Badasses Amazon #1
J Stewart Dixon

J. Stewart Dixon

#1 Bestselling author of Spirituality for Badasses: How To Find Inner Peace and Happiness Without Losing Your Cool

A marketing genius with the perfect balance of strategy and soul

I’ve worked with Geoff for about four years now and as a bestselling author himself his marketing savvy and online expertise has been instrumental in two of my own books becoming #1 Amazon bestsellers. My latest book, Creating the Impossible, became a bestseller two days prior to its official release (!) due to pre-sales and some wise strategy. With his technical genius, Geoff has also helped me create an elegant, functional, and engaging website as well as some beautiful landing pages for programs and events. Geoff is the rare combination of left-brain practical know-how and right-brain creativity and design. In other words, he’s a true marketing genius with the perfect balance of strategy and soul.

Barbara Edie

Barbara Edie

#1 Bestselling author of Creating the Impossible - What It Takes to Bring Your Vision to Life

Geoff will guide and empower you to be the best you can be

I always knew that it was in my stars to write a book and publish it. Wishing on those stars paid off when superstar Geoff Affleck shone his brilliance on my dream to be a published author. Lucky me! He offered a simple motivating program that led me from writing to marketing my book. In the beginning, I thought writing the book would be the hardest part, but once he opened the wellspring with his program, that was the easy part. One step at a time - editing, designing, printing, and marketing, he was always there. With Geoff’s guidance, Katy’s Farmhouse Kitchen: Rural Recipes and Saucy Stories to Savour is an International Amazon Bestseller, with five-star reviews. I highly recommend Geoff. He will guide and empower you to be the best you can be. With his guidance, I have finished my second book and ready to write the third.

Katy's Farmhouse Kitchen Amazon #1

Katy Ehrlich

#1 Amazon bestselling author of Katy's Farmhouse Kitchen

A self-publishing master!

Geoff is a true master in the self-publishing field. Geoff utilized his vast expertise to help me navigate the various aspects of the publication process with joy and ease. He also shared his network of contacts to connect me to the perfect resources to ensure my book and launch was professional and to the highest standards.
Geoff’s depth of knowledge in launching Amazon best-sellers is unsurpassed. On launch day, my book Perfect hit #1 Amazon bestseller in three categories and was a #1 New Release in ten categories. I will always be eternally grateful for his wisdom and patience in helping me share my message with the world. He is a true game changer.

Judi Miller

#1 Amazon bestselling author of Perfect: A Path to Love, Forgiveness and Transformation

Cheerleader, advisor & accountability partner all in one

I was seeking a coach who would be a cheerleader, an advisor and an accountability partner all in one, as I was launching myself into a new career direction – and geoff has more than fulfilled all these roles. He provided me with the mentorship, guidance and support required to help me complete my first book, build my email list, and develop strategies for expanding my message and brand globally. His grounded, practical and thoughtful approach to coaching has been just what I’ve needed to help me sustain my clarity, energy and momentum through a period of accelerated productivity and growth – both personally and professionally. I’m so grateful to have found a quality coach who I can also call my friend. Thanks Geoff!

Kimberley Record

Author of Finding Your Forever Body: A 10-Step Guide for Breaking the Diet Cycle for Good" and "You, Beautiful You

How amazing you are with your craft

Over the last few weeks my friends have heard me talk about you and how amazing you are with your craft. If ever they need to write their story you are the best guide ever. Thank you Geoff for all the hard work you, and your team of specialists, did on my behalf. Getting my manuscript into book format for Amazon/KDP and Ingram Spark was definitely a journey that I probably would still be on if I had tried to navigate the publishing waters alone. In retrospect, had you not been recommended, I doubt if Unzipped would have been successful.

Darlene Parris Young

Bestselling author of Unzipped: Chronicles of a Fashion Fit Model