Boutique Self-Publishing


Professional Self-Publishing & Guaranteed Amazon #1 Bestseller Launch Package

You're passionate about sharing your message, experience or story. I'm passionate about helping you do that. My Boutique Self-Publishing service guides you every step of the way from production to publishing to bestseller status. 

Who is this publishing package for?

This package is primarily designed for non-fiction authors —specifically memoir, self-help, spiritual, business, health, relationships, and other genres that can have a positive impact on people's lives. Fiction authors are also encouraged to apply.

What's different about what you offer?

With traditional publishing you need an agent to represent you, you sign over the rights to your book forever, and receive a measly 7-10% of royalties.

With hybrid publishing services you pay a fee to self-publish your book, hand over up to 80% of your royalties to the publisher, have little control over the publishing process, and do most of the marketing. And making changes to your book listing after it's published can be like pulling teeth!

My service offers you full control over the entire publishing process and my expertise ensures your book's success. You retain 100% of the rights to your book and keep 100% of the royalties from every sale. With this form of self-publishing you remain nimble—able to make changes on the fly even after your book has been published.

What's included?



My philosophy is that every aspect of your book, every decision that you make from the title to the book launch must be reader-centric. This ensures that your book is discovered, purchased, read, and reviewed by as many potential readers as possible.

  • Define your audience or book topic
  • Refine your title and subtitle for maximum Amazon SEO
  • Evaluate your manuscript
  • Help you understand the self-publishing process
  • Connect you with a professional editor and/or proofreader (editor's fees are additional)



I will project manage every aspect of your book's production including:

  • Refine your title and subtitle for maximum Amazon exposure
  • Coordinate and advise on your cover design (cover designer's fee is included)
  • Optimize your back cover text and layout
  • Guide you to gather endorsements for your book
  • Prepare your copyright page
  • Advise you on how to obtain ISBNs (fee to buy ISBNs vary based on your country)
  • Typesetting for your print manuscript (typesetter's fee is included)
  • Formatting for your eBook (formatter's fee is included)



I'll handle all the technical details required to professionally publish your book:

  • Publish your paperback and eBook on Amazon worldwide
  • Publish with IngramSpark for global distribution to other online retailers, bookstores, and libraries
  • Optimize, format, and upload your book description
  • Research and recommend the best Amazon categories and Book Industry Standards codes
  • Research and recommend the best Amazon keywords
  • Connect the book to your Amazon Author page
  • Format and upload Editorial Reviews
  • Pricing strategy recommendations



Together we'll launch your book including:

  • A written plan to launch your book
  • Advice for your website's book launch page
  • Help you build an email list and author platform
  • Amazon bestseller campaign with guaranteed #1 Amazon bestseller!
  • I will personally promote your book to my email list
  • Set up Amazon Ads campaigns
  • Track your book launch results

How We'll Work Together

  • A weekly 45 min 1-on-1 session via Zoom to keep the project on track. You can expect to work together for 3-6 months.
  • Unlimited email support between calls to review our progress and provide advice, accountability and feedback

My 10+ years publishing, digital marketing, and Amazon optimization experience will make a big difference to the success of your book.

Pricing Options


Praise from Geoff's clients...

"Went beyond the call of duty ... highly recommended to aspiring authors"

"I engaged Geoff Affleck to assist me in self-publishing my latest book Awakening the Avatar Within in spring of 2021, and now in October the book is launched and published in four versions - paperback, e-book, hardcover with color pictures and audiobook. I have been very happy with Geoff's service and support. For a single reasonable fee he got my book typeset in three versions, hired a highly skilled artist to create a great cover design, referred me to an excellent proofreader, listed my book on Amazon with optimized parameters, ran a successful campaign to get my book to #1 bestseller status on Amazon in 8 categories, set up Amazon ads and more. His service has included weekly live, one to one coaching sessions with me over the last four months, and those have been super helpful. Geoff also went beyond the call of duty and helped me connect with several luminaries in my genre with whom I have exchanged endorsements.

Geoff has always been responsive, helpful and very knowledgeable about his craft. He has a strong perfectionism streak, and I appreciate that he has done everything he could for all aspects of my book to be perfect. I highly recommend Geoff's service to aspiring authors wishing to get solid support self-publishing their book."

REVEREND DARREN STARWYNN, O.M.D.  |  #1 Bestselling author of Awakening the Avatar Within

"Geoff continually went above and beyond with his attention to detail and support"

"I knew from our first zoom discovery call that I wanted to work with Geoff. His calm and grounded demeanor was reassuring at a time when I felt intimidated by the entire book creation process. Over the seven months that followed he embodied a seemingly endless supply of encouragement and patience. He held my hand as we traversed the multiple production phases including cover and back cover creation, interior design, my book’s landing page, the launch, and much more. I discovered that he is not only an expert in the marketing end of things, but has a seasoned creative eye that I leaned on while making the many design decisions for all aspects of my book. He continually went above and beyond with his attention to detail and support.

With his book launch campaign, Widow's Moon reached #1 Bestseller on Amazon in multiple categories. I couldn’t have done that without his tried and true strategies. If you are searching for someone who is dedicated to helping you birth your book into the world I would highly recommend Geoff! It was one of the best decisions I have ever made and I will be forever grateful!" 

CARA HOPE CLARK  |  #1 Bestselling and award winning author of Widow’s Moon

David Kyle

"Guided by Geoff to create the best book possible"

"My experience publishing two books with Geoff Affleck has been remarkable. I have had the experience working with several in house publishers on previous books and working with Geoff and his team has been the best experience I've ever had. From cover design to editing to text and book design each step permitted me to be involved, make decisions and be guided by Geoff to create the best book possible. What was always challenging with previous published books was the marketing and sales. Again, Geoff has a core of collaborators that provide many ways to increase sales, but most importantly is Geoff’s ability to optimize sales on Amazon. I am grateful for Geoff’s consultative approach to self-publishing because it feels like you are inside a very efficient publishing firm that is guiding you to have the best, most successful book out into the world."

DAVID KYLE  |  #1 Bestselling author of Energy Teachings of The Three

Dr Jacqueline Chan
Regenerate Your Brain book

"Practical like your Apple guy at the Genius Bar"

"Writing a book is a daunting endeavor and can be a large financial investment upfront. Geoff Affleck's Boutique Self-publishing service have been irreplaceable. Not only is working with Geoff very cost effective, Geoff knows the business inside and out. He's as cunning and quick as a fox, yet encouraging like a coach, and practical like your Apple guy at the Genius Bar. He is the "wheels" to your cart, without which nothing would move forward. Geoff goes above and beyond to help you "figure out your book launch". He has a fabulous array of connections and contacts. You really glean from a treasure chest of knowledge when you choose to work with Geoff and if you're like me you may feel - you've found gold. It is without hesitation that I recommend Geoff Affleck for anyone grappling with the calling to write a book."

DR. JACQUELINE CHAN, D.O., M.I.M  |  Bestselling author of Regenerate Your Brain

George Marino Beyond Balancing the Books

"Highly recommend his services!"

"Working with Geoff has been a joy! His personal hands-on approach greatly helped my book successfully launch with a marketing and professional design plan in place enabling the book to reach Amazon #1 best-seller in six categories! His recommendations and assistance covered the use of technology, book cover design and descriptions, obtaining endorsements, video and website layout, formatting, marketing copy, book promotions and Amazon and Ingram related placements. Geoff’s supported me throughout the process and now continues to do so with amazon ads , related marketing activities and coaching helping to keep my book fresh and promoted in the most advantageous manner possible. Highly Recommend his services!"

GEORGE MARINO, CPA  |  #1 Bestselling author of Beyond Balancing the Books

"A self-publishing master!"

"Geoff is a true master in the self-publishing field. Geoff utilized his vast expertise to help me navigate the various aspects of the publication process with joy and ease. He also shared his network of contacts to connect me to the perfect resources to ensure my book and launch was professional and to the highest standards. Geoff’s depth of knowledge in launching Amazon best-sellers is unsurpassed. On launch day, my book Perfect hit #1 Amazon bestseller in three categories and was a #1 New Release in 10 categories. I will always be eternally grateful for his wisdom and patience in helping me share my message with the world. He is a true game changer."

JUDI MILLER  |  Bestselling author of Perfect

"Sales of my book more than doubled, every month for a year!"

"I first met Geoff through his immensely informative Amazon Bootcamp class a year after I self-published my first book, Burn Boston Burn. Sales of the book were starting to lag, so I sought help from this highly sought after expert. I retained Geoff and immediately, through his Amazon advertising plan, sales of my book more than doubled, every month for a year!
Finally, I asked Geoff for his knowledge and expertise to finalize my second book, the newly released, Bang Boom Burn. His input on my cover design and back cover information took the cover from very good to fabulous. His easy going style with suggestions, directions and assistance resulted in a first-rate product. Bang Boom Burn launched as an Amazon #1 Bestseller in five categories, all due to Geoff’s production and marketing plan. I highly recommend looking into Geoff Affleck to help get your book project flying higher than you ever thought possible."

WAYNE M. MILLER  |  #1 Bestselling author of Burn Boston Burn and Bang Boom Burn

"This kind of support is invaluable"

"When I self-published my first two novels, I did so pretty much on my own. Finding Geoff for my third novel, highlighted not only all the mistakes I’d inadvertently made but also what was possible, particularly in the area of marketing. Geoff has expertise in all areas of publishing from cover design to formatting to working the algorithms of Amazon, and has a network of professionals that round out his team. His patience and knowledge were so very appreciated as I launched Epicenter. In fact, I felt so supported that I am now working with Geoff to re-format and relaunch my second book and discussing with him the fourth novel I am about to begin writing. I would highly recommend anyone wanting to self-publish to contact Geoff. This kind of support is invaluable."

CARRIE HANNAH  |  Bestselling author of Epicenter

"Easy to work with, efficient, and gets results"

"When I published and launched my latest book Lean Six Sigma I hired Geoff to Optimize my Amazon listings, coordinate my cover designs and typesetting, manage my Amazon Ads campaigns, and take my books to best seller status. As a result both of my books are on the first page of Amazon search results, have been multiple #1 best sellers and generate a positive cash flow. Geoff is easy to work with, efficient, and gets results."

DR. WESLEY DONAHUE  |  #1 Bestselling author of Building Leadership Competence and Unlocking Lean Six Sigma

"#8 on The New York Times bestseller list"

"Geoff used his marketing brilliance to make sure our site was set up to support a successful launch of our book to #8 on The New York Times bestseller list. I was so grateful for his creativity and responsiveness. Geoff is a total joy to work with!”

ELLEN ROGIN  |  Co-author of the New York Times Bestseller, Picture Your Prosperity

Katy's Farmhouse Kitchen Amazon #1

"International Amazon Bestseller, with five-star reviews"

"I always knew that it was in my stars to write a book and publish it. Wishing on those stars paid off when superstar Geoff Affleck shone his brilliance on my dream to be a published author. Lucky me! He offered a simple motivating program that led me from writing to marketing my book. In the beginning, I thought writing the book would be the hardest part, but once he opened the wellspring with his program, that was the easy part. One step at a time - editing, designing, printing, and marketing, he was always there. With Geoff’s guidance, Katy’s Farmhouse Kitchen: Rural Recipes and Saucy Stories to Savour is an International Amazon Bestseller, with five-star reviews. I highly recommend Geoff. He will guide and empower you to be the best you can be. With his guidance, I have finished my second book and ready to write the third."

KATIE EHRLICH  |  #1 International Amazon bestselling author of Katy's Farmhouse Kitchen

"How amazing you are with your craft"

"Over the last few weeks my friends have heard me talk about you and how amazing you are with your craft. If ever they need to write their story you are the best guide ever. Thank you Geoff for all the hard work you, and your team of specialists, did on my behalf. Getting my manuscript into book format for Amazon/KDP and Ingram Spark was definitely a journey that I probably would still be on if I had tried to navigate the publishing waters alone. In retrospect, had you not been recommended, I doubt if Unzipped would have been successful."

DARLENE PARRIS YOUNG  |  Bestselling author of Unzipped

"The go-to self-publishing professional"

"I thank Geoff and his team of designers, typesetters, and SEO specialists, for their input, professionalism, and attention to every minute detail. When you cross bridges or meet a fork in the road, it’s always good to know that the way is clear straight ahead without obstacles. Geoff always makes sure that happens. Geoff is the go-to publishing professional to have on your team when you are only satisfied with the best."

JOHN P. CULNANE  |  Author of Nine Lives and Counting

"Cheerleader, advisor & accountability partner all in one"

"I was seeking a coach who would be a cheerleader, an advisor and an accountability partner all in one, as I was launching myself into a new career direction – and geoff has more than fulfilled all these roles. He provided me with the mentorship, guidance and support required to help me complete my first book, build my email list, and develop strategies for expanding my message and brand globally. His grounded, practical and thoughtful approach to coaching has been just what I’ve needed to help me sustain my clarity, energy and momentum through a period of accelerated productivity and growth – both personally and professionally. I’m so grateful to have found a quality coach who I can also call my friend. Thanks Geoff!"

KIMBERLY RECORD  |  Author of Finding Your Forever Body

"#1 Bestseller in 9 Categories"

"Thanks again for great launch !! I got up to #700 in ranking on Amazon; sold 355 books in 4 days; got 22 5-star reviews; and reached #1 bestseller in 9 categories. Yahoo! Now onwards and upwards!"

KATIE EHRLICH  |  #1 International Amazon bestselling author of Katy's Farmhouse Kitchen

"Highly recommended for a rewarding indie publishing experience!"

"If you want to publish your first book or break from the restrictions of publishing contracts, the amiable Geoff Affleck is the person to calmly, kindly, and competently guide you from start to finish. In addition to his own broad base of publishing expertise, Geoff connects you with quality designers to help you edit, proof, typeset, and develop a cover. He then cuts through the maze of launching your book on Amazon and other platforms in a way that successfully draws attention, reviews, and sales to your book. I highly recommend Geoff Affleck for a rewarding indie publishing experience!"

BOBBIE MERRILL |  Author of Compelling Conversations with Dolphins and Whales in the Wild

The Ayurvedic Woman book cover 500x750

"The real deal..."

"Geoff Affleck is the real deal and such a delight to work with. His insightful knowledge and understanding of marketing strategies, creativity and flare for content manifest a great website. Engaging, succinct and relaxed, I am looking forward to continuing working with Geoff on my book launch and beyond. Thank you, dear Geoff."

DIPIKA DELMENICO  |  Naturopath, Ayurvedic Physician, Speaker and Author of The Ayurdevic Woman

"I could never have achieved it by myself"

I just want to thank you also for an unforgettable publishing experience. I just love when I get an opportunity to work with a company who truly values their customers and is committed to their success. The customer service you provided to me was truly outstanding and I loved your timely responses to my emails, your focus, honesty and attention to detail. You have a way of simplifying everything and I really appreciate all your guidance on my book especially on the technical side.

From day 1 of our weekly calls I could see how committed you were to excellence and I knew I could relax and just trust in your publishing and marketing expertise. Your publishing service has surpassed my expectations and I am so happy with the end result. I could never have achieved it by myself so thanks for all your work on A Home for Bella

MARY CASEY |  #1 Bestselling author of A Home for Bella