Case Studies

These a are a few case studies of actual clients that I've consulted with and implemented strategies and programs for. The clients' names have been kept confidential due for privacy reasons.

Case Study #1: Book Relaunch

The client had appeared on a major TV show and subsequently released a book through a NY publisher. Initial sales were disappointing and 6 months later I was hired to relaunch the book.

A "Product Launch Formula" launch model was used to boost book sales and grow the client's platform. The plan was implemented within 3 weeks of conception.

Results

  • Over 7,000 books were sold at retail (this was not a "free book with shipping" launch)
  • Barnes & Noble overall rank rose from #16,213 to #3 in four days
  • Amazon rank of #1 in Religion & Spirituality (#21 out of all books on Amazon)
  • The client added 30,000+ email subscribers within two weeks
  • Generated mid six-figure revenue off back-end program sales
  • Increased end-user goodwill by giving away products and services valued at over $14 million with at no cost to the client

Case Study #2: Product Launch

The client engaged me to create an online course based on their NY Times bestselling book. The course was subsequently launched using Joint Venture partners.

Results

  • The client added over 70,000 email subscribers within two weeks
  • More than 1,200 people purchased the online course
  • The course continued to be offered using an "evergreen" launch model and has been the client's primary new customer program since 2010

Case Study #3: NY Times Bestseller Campaign

The client engaged me along with my partners to develop a strategy to launch a NY Times bestseller and build her platform as a subject matter expert in her field. I created the book launch website and managed all the back-end integration to facilitate pre-launch book orders and list building.

Results

  • The client received a six-figure advance from a major NY publisher
  • The book became a #8 NY Times bestseller
  • More than 7,000 copies of the book were pre-sold
  • The client has enjoyed significant mass media exposure and is attracting lucrative speaking engagements

Case Study #4: Back-end Program Creation

The client partnered with me to design, develop, market and co-deliver a brand new high-end training and mentoring program for aspiring self-help authors.

Results

  • Within 15 days of inception a sales system was in place and the first workshop was sold out
  • Within 30 days of inception, the first workshop was delivered
  • Revenue of over $400,000 was generated within the first 12 months
  • More than $1.5 million has been generated to date
  • The course continued to be offered using an "evergreen" launch model and has become the client's most profitable program

Case Study #5: Marketing System Implementation

After evaluating the client's marketing systems, I proposed a new CRM system that would improve the end-user experience, reduce costs and increase revenues.

Results

  • The new system was implemented within 30 days
  • Initial savings of $2,000 per month
  • Customer engagement has increased
  • Marketing funnels were created that have since generated millions of dollars in revenue

These are just a few examples. Imagine what we may be able to do together!  Contact me today for a complimentary strategic marketing consultation.