These a are a few case studies of actual clients that I've consulted with and implemented strategies and programs for. The clients' names have been kept confidential due for privacy reasons.
Case Study #1: Book Relaunch
The client had appeared on a major TV show and subsequently released a book through a NY publisher. Initial sales were disappointing and 6 months later I was hired to relaunch the book.
A "Product Launch Formula" launch model was used to boost book sales and grow the client's platform. The plan was implemented within 3 weeks of conception.
- Over 7,000 books were sold at retail (this was not a "free book with shipping" launch)
- Barnes & Noble overall rank rose from #16,213 to #3 in four days
- Amazon rank of #1 in Religion & Spirituality (#21 out of all books on Amazon)
- The client added 30,000+ email subscribers within two weeks
- Generated mid six-figure revenue off back-end program sales
- Increased end-user goodwill by giving away products and services valued at over $14 million with at no cost to the client
Case Study #2: Product Launch
The client engaged me to create an online course based on their NY Times bestselling book. The course was subsequently launched using Joint Venture partners.
- The client added over 70,000 email subscribers within two weeks
- More than 1,200 people purchased the online course
- The course continued to be offered using an "evergreen" launch model and has been the client's primary new customer program since 2010
Case Study #3: NY Times Bestseller Campaign
The client engaged me along with my partners to develop a strategy to launch a NY Times bestseller and build her platform as a subject matter expert in her field. I created the book launch website and managed all the back-end integration to facilitate pre-launch book orders and list building.
- The client received a six-figure advance from a major NY publisher
- The book became a #8 NY Times bestseller
- More than 7,000 copies of the book were pre-sold
- The client has enjoyed significant mass media exposure and is attracting lucrative speaking engagements
Case Study #4: Back-end Program Creation
The client partnered with me to design, develop, market and co-deliver a brand new high-end training and mentoring program for aspiring self-help authors.
- Within 15 days of inception a sales system was in place and the first workshop was sold out
- Within 30 days of inception, the first workshop was delivered
- Revenue of over $400,000 was generated within the first 12 months
- More than $1.5 million has been generated to date
- The course continued to be offered using an "evergreen" launch model and has become the client's most profitable program
Case Study #5: Marketing System Implementation
After evaluating the client's marketing systems, I proposed a new CRM system that would improve the end-user experience, reduce costs and increase revenues.
- The new system was implemented within 30 days
- Initial savings of $2,000 per month
- Customer engagement has increased
- Marketing funnels were created that have since generated millions of dollars in revenue
These are just a few examples. Imagine what we may be able to do together! Contact me today for a complimentary strategic marketing consultation.